There are some things that go way beyond the product you carry and your pricing – and those are the things that you can hang your hat on at the end of the day: Treat People the Way We Want to be Treated This is a pretty simple rule; you just put yourself in the other person’s shoes and think about how you would want to be treated in their situation; and then act that way with everyone. It’s easy to talk the talk, but it’s a lot harder to walk the walk.